Popular Behavioral Economics Books**
06 Apr 2018| Title | Author(s) | Pub. Year | Average (Mean) Rating* | Number of Ratings* |
|---|---|---|---|---|
| Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked | Alter, Adam | 2017 | 3.81 | 506 |
| The Enigma of Reason | Mercier, Hugo & Dan Sperber | 2017 | 4.08 | 12 |
| The Knowledge Illusion: Why We Never Think Alone | Sloman, Steven & Philip Fernbach | 2017 | 3.86 | 99 |
| Payoff: The Hidden Logic that Shapes our Motivations | Ariely, Dan | 2016 | 3.73 | 965 |
| What Works: Gender Equality by Design | Bohnet, Iris | 2016 | 4.09 | 116 |
| Pre-Suasion: A Revolutionary Way to Influence and Persuade | Cialdini, Robert | 2016 | 4.06 | 1155 |
| Smarter Faster Better: The Secrets Of Being Productive In Life And Business | Duhigg, Charles | 2016 | 3.88 | 10761 |
| On Being Human: Why Mind Matters | Kagan, Jerome | 2016 | 4.25 | 16 |
| The Undoing Project: A Friendship That Changed Our Minds | Lewis, Michael | 2016 | 4.02 | 11313 |
| Superforecasting: The Art and Science of Prediction | Tetlock, Philip & Dan Gardner | 2016 | 4.14 | 4766 |
| The Mind Club: Who Thinks, What Feels, And Why It Matters | Wegner, Daniel & Kurt Gray | 2016 | 3.88 | 291 |
| Phishing for Phools: The Economics of Manipulation and Deception | Akerlof, George & Robert Shiller | 2015 | 3.42 | 791 |
| The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior | Benartzi, Shlomo & Jonah Lehrer | 2015 | 4.12 | 100 |
| Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead | Bock, Laszlo | 2015 | 4.15 | 4784 |
| Inside the Nudge Unit: How Small Changes Can Make a Big Difference | Halpern, David | 2015 | 3.98 | 163 |
| When to Rob a Bank | Levitt, Steven & Stephen Dubner | 2015 | 3.47 | 7276 |
| Mindware: Tools for Smart Thinking | Nisbett, Richard | 2015 | 3.78 | 691 |
| Social Physics: How Social Networks Can Make Us Smarter | Pentland, Alex | 2015 | 3.50 | 674 |
| The Last Mile: Creating Social and Economic Value from Behavioral Insights | Soman, Dilip | 2015 | 4.17 | 12 |
| Choosing Not to Choose: Understanding the Value of Choice | Sunstein, Cass | 2015 | 3.48 | 23 |
| Why Nudge? The Politics of Libertarian Paternalism | Sunstein, Cass | 2015 | 3.44 | 90 |
| Misbehaving: The Making of Behavioral Economics | Thaler, Richard | 2015 | 4.13 | 3735 |
| Happiness by Design: Change What You Do, Not How You Think | Dolan, Paul | 2014 | 3.56 | 894 |
| Everything I Ever Needed to Know about Economics I Learned from Online Dating | Oyer, Paul | 2014 | 3.58 | 218 |
| Wiser: Getting Beyond Groupthink to Make Groups Smarter | Sunstein, Cass & Reid Hastie | 2014 | 3.56 | 216 |
| Decoded: The Science Behind Why We Buy | Barden, Phil | 2013 | 4.08 | 269 |
| Make Your Brain Work: How to Maximize Your Efficiency, Productivity and … | Brann, Amy & Kogan Page | 2013 | 3.32 | 44 |
| Thinking: The New Science of Decision-Making, Problem-Solving and Prediction | Brockman, John | 2013 | 3.75 | 487 |
| The Art of Thinking Clearly: Better Thinking, Better Decisions | Dobelli, Rolf | 2013 | 3.79 | 10321 |
| Risk Savvy: How to Make Good Decisions | Gigerenzer, Gerd | 2013 | 3.96 | 601 |
| The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life | Gneezy, Uri & John List | 2013 | 3.58 | 616 |
| Focus: Use Different Ways of Seeing the World for Success and Influence Grant | Halvorson, Heidi & E. Tory Higgins | 2013 | 3.93 | 489 |
| Decisive: How to Make Better Choices in Life and Work | Heath, Chip & Dan Heath | 2013 | 3.96 | 8446 |
| The Rational Animal: How Evolution Made Us Smarter Than We Think | Kenrick, Douglas & Vladas Griskevicius | 2013 | 3.90 | 231 |
| You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and … | McRaney, David | 2013 | 3.91 | 2642 |
| Scarcity Why Having Too Little Means So Much | Shafir, Eldar & Sendhil Mullainathan | 2013 | 3.89 | 2347 |
| Designing for Behavior Change: Applying Psychology and Behavioral Economics | Wendel, Stephen | 2013 | 4.05 | 125 |
| The Honest Truth About Dishonesty: How We Lie to Everyone — Especially Ourselves | Ariely, Dan | 2012 | 3.91 | 9349 |
| Save More Tomorrow: Practical Behavioral Finance Solutions to Improve 401(k) Plans | Benartzi, Shlomo | 2012 | 4.07 | 27 |
| The Psychology of Price: How to use price to increase demand, profit and customer satisfaction | Caldwell, Leigh | 2012 | 4.12 | 42 |
| The Signal and the Noise: Why So Many Predictions Fail — but Some Don’t | Silver, Nate | 2012 | 3.96 | 29390 |
| Willpower: Rediscovering the Greatest Human Strength | Baumeister, Roy & John Tierney | 2011 | 3.95 | 13496 |
| The Social Animal: The Hidden Sources of Love, Character, and Achievement | Brooks, David | 2011 | 3.82 | 16241 |
| The Power of Habit: Why We Do What We Do in Life and Business | Duhigg, Charles | 2011 | 4.02 | 163865 |
| Incognito: The Secret Lives of the Brain | Eagleman, David | 2011 | 3.98 | 17408 |
| Adapt: Why Success Always Starts with Failure | Harford, Tim | 2011 | 3.87 | 2782 |
| Thinking, Fast and Slow | Kahneman, Daniel | 2011 | 4.07 | 139894 |
| You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your … | McRaney, David | 2011 | 3.85 | 21454 |
| Grand Pursuit: The Story of Economic Genius | Nasar, Sylvia | 2011 | 3.77 | 1128 |
| Everything is Obvious: Once You Know the Answer | Watts, Duncan | 2011 | 3.80 | 3336 |
| Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being | Akerlof, George & Rachel Kranton | 2010 | 3.44 | 288 |
| The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home | Ariely, Dan | 2010 | 3.99 | 22211 |
| Carrots and Sticks: Unlock the Power of Incentives to Get Things Done | Ayres, Ian | 2010 | 3.20 | 268 |
| The Invisible Gorilla: How Our Intuitions Deceive Us | Chabris, Christopher & Daniel Simons | 2010 | 3.87 | 10488 |
| Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business | Chen, Kay-Yut & Marina Krakovsky | 2010 | 3.57 | 44 |
| Switch: How to Change Things When Change Is Hard | Heath, Chip & Dan Heath | 2010 | 4.01 | 29365 |
| The Art of Choosing | Iyengar, Sheena | 2010 | 3.83 | 4384 |
| The Little Book of Behavioral Investing: How Not to be Your Own Worst Enemy | Montier, James | 2010 | 4.07 | 726 |
| Priceless: The Myth of Fair Value | Poundstone, William | 2010 | 3.81 | 1141 |
| The Buying Brain: Secrets for Selling to the Subconscious Mind | Pradeep, A. K. | 2010 | 3.56 | 200 |
| Cognitive Surplus: Creativity and Generosity in a Connected Age | Shirky, Clay | 2010 | 3.82 | 4254 |
| Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism | Akerlof, George & Robert Shiller | 2009 | 3.72 | 3163 |
| The Age of the Infovore: Succeeding in the Information Economy | Cowen, Tyler | 2009 | 3.31 | 509 |
| Herd: How to Change Mass Behaviour by Harnessing Our True Nature | Earls, Mark | 2009 | 3.75 | 247 |
| Emotionomics: Leveraging Emotions for Business Success | Hill, Dan | 2009 | 3.47 | 89 |
| How We Decide | Lehrer, Jonah | 2009 | 3.81 | 33162 |
| SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance | Levitt, Steven & Stephen Dubner | 2009 | 3.95 | 90333 |
| Predictably Irrational: The Hidden Forces That Shape Our Decisions | Ariely, Dan | 2008 | 4.10 | 65331 |
| Sway: The Irresistible Pull of Irrational Behavior | Brafman, Ori & Rom Brafman | 2008 | 3.74 | 14646 |
| The Science of Fear: How the Culture of Fear Manipulates Your Brain | Gardner, Daniel | 2008 | 3.95 | 3945 |
| Buyology: Truth and Lies about Why We Buy | Lindstrom, Martin | 2008 | 3.72 | 8025 |
| Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles | McKenzie, Richard | 2008 | 3.27 | 146 |
| The Drunkard’s Walk: How Randomness Rules Our Lives | Mlodinow, Leonard | 2008 | 3.88 | 14517 |
| Drive: The Surprising Truth about What Motivates Us | Pink, Daniel | 2008 | 3.94 | 57108 |
| Nudge: Improving Decisions About Health, Wealth, and Happiness | Thaler, Richard & Cass Sunstein | 2008 | 3.79 | 30967 |
| More Sex Is Safer Sex: The Unconventional Wisdom of Economics | Landsburg, Steven | 2007 | 3.47 | 1039 |
| More Than You Know: Finding Financial Wisdom in Unconventional Places | Mauboussin, Michael | 2007 | 4.08 | 764 |
| The Black Swan: The Impact of the Highly Improbable | Taleb, Nassim Nicholas | 2007 | 3.88 | 57083 |
| The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) | Maeda, John | 2006 | 3.89 | 3713 |
| The Undercover Economist | Harford, Tim | 2005 | 3.79 | 19966 |
| Freakonomics: A Rogue Economist Explores the Hidden Side of Everything | Levitt, Steven & Stephen Dubner | 2005 | 3.93 | 541150 |
| The Paradox of Choice: Why More Is Less | Schwartz, Barry | 2004 | 3.83 | 21188 |
| The Luck Factor | Wiseman, Richard | 2003 | 3.78 | 819 |
| Blink: The Power of Thinking Without Thinking | Gladwell, Malcolm | 2001 | 3.89 | 348706 |
| Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets | Taleb, Nassim Nicholas | 2001 | 4.05 | 29479 |
| Why Smart People Make Big Money Mistakes and How to Correct Them: … | Belsky, Gary & Thomas Gilovich | 2000 | 3.92 | 842 |
| Irrational Exuberance | Shiller, Robert | 2000 | 3.95 | 4402 |
| Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing | Shefrin, Hersh | 1999 | 3.76 | 162 |
| Why We Buy: The Science of Shopping | Underhill, Paco | 1999 | 3.87 | 8890 |
| The Emotional Brain: The Mysterious Underpinnings of Emotional Life | Ledoux, Joseph | 1998 | 4.07 | 2002 |
| Management of the Absurd | Farson, Richard | 1996 | 3.77 | 171 |
| The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization | Senge, Peter | 1994 | 4.09 | 1397 |
| Influence: The Psychology of Persuasion | Cialdini, Robert | 1993 | 4.17 | 50351 |
| Irrationality | Sutherland, Stuart | 1992 | 3.87 | 991 |
| How We Know What Isn’t So: The Fallibility of Human Reason in Everyday Life | Gilovich, Thomas | 1991 | 3.94 | 2228 |
REFERENCE
** Samson, A. (Ed.)(2017). The Behavioral Economics Guide 2017 (with an introduction by Cass Sunstein). Retrieved from http://www.behavioraleconomics.com. 133-135
* Ratings retrieved from goodreads.com in April 2017